In modern day society, imagery and subtlety is bombarded upon the world’s population, forcing to a degree, to make people perceive life and others in the way media presents us and advertisers employ a powerful strategy to sell a sense of worth and value that is only attainable if you purchase the right products. Now, the idea of portraying and selling a sense of value is in essence saying that this worthiness can only be bought and conformity is of a requirement to achieve this value. But what “value” is, is a perception of the human mind. 1 “The things which have the greatest value in use have frequently little or no value in exchange; and on the contrary, those which have the greatest value in exchange have frequently little or no value
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There is to an extent, a sense of identity-crisis portrayed as the advert suggests that thinking you’re beautiful is of great importance and doesn’t highlight other attributes such as personality and achievements to be factors of beauty. The focus is upon how woman can be attractive in their own way but it should instead support the paramount of the broader context of beauty; intellect, wit and ethical sensibility. What I feel is probably the biggest issue with the campaign/advert is at the end of the video, whereby one of the featured participants reflects upon what she has learned, and the issues of not acknowledging her physical beauty. She states “I should be more grateful of my natural beauty. It impacts the choices and the friends we make, the jobs we go out for, they way we treat our children, it impacts everything. It couldn’t be more critical to your happiness”. This statement is almost hypocritical of the whole message the campaign tries to put across. She is essentially stating her physical appearance decides who she speaks to and befriends, where she can work, study and generally decides upon her identity; suppressing her acts of freedom upon who she wants to be and what she can do with her …show more content…
It challenges the perception of what being “beautiful” is and does induce it’s viewers to feel more confident in ones appearance. I do however feel that it doesn’t encourage enough of the idea of perpetuating confidence and happiness with appearance due to it relying and comparing beauty to physical form; as time alters bodies and generally worsens these attributes that are relative to being
There is to an extent, a sense of identity-crisis portrayed as the advert suggests that thinking you’re beautiful is of great importance and doesn’t highlight other attributes such as personality and achievements to be factors of beauty. The focus is upon how woman can be attractive in their own way but it should instead support the paramount of the broader context of beauty; intellect, wit and ethical sensibility. What I feel is probably the biggest issue with the campaign/advert is at the end of the video, whereby one of the featured participants reflects upon what she has learned, and the issues of not acknowledging her physical beauty. She states “I should be more grateful of my natural beauty. It impacts the choices and the friends we make, the jobs we go out for, they way we treat our children, it impacts everything. It couldn’t be more critical to your happiness”. This statement is almost hypocritical of the whole message the campaign tries to put across. She is essentially stating her physical appearance decides who she speaks to and befriends, where she can work, study and generally decides upon her identity; suppressing her acts of freedom upon who she wants to be and what she can do with her …show more content…
It challenges the perception of what being “beautiful” is and does induce it’s viewers to feel more confident in ones appearance. I do however feel that it doesn’t encourage enough of the idea of perpetuating confidence and happiness with appearance due to it relying and comparing beauty to physical form; as time alters bodies and generally worsens these attributes that are relative to being