Modern Day Society, Imagery And Subtlety Is A Perception Of The Human Mind

1382 Words Jan 12th, 2015 null Page
In modern day society, imagery and subtlety is bombarded upon the world’s population, forcing to a degree, to make people perceive life and others in the way media presents us and advertisers employ a powerful strategy to sell a sense of worth and value that is only attainable if you purchase the right products. Now, the idea of portraying and selling a sense of value is in essence saying that this worthiness can only be bought and conformity is of a requirement to achieve this value. But what “value” is, is a perception of the human mind. 1 “The things which have the greatest value in use have frequently little or no value in exchange; and on the contrary, those which have the greatest value in exchange have frequently little or no value in use”. Water and diamond are prime examples of contrasting values, with water having extreme importance for human survival and diamonds having nought. It is water which is of higher importance yet it’s “value” is of less; this relates to the importance of beauty - as it is of no requirement to be of aesthetic attraction yet the media perpetuate this sense of importance with 2 “mass-produced goods that are disassociated with their use-meaning and production and filled with new meanings in ways both mystify the product and turn it into a fetish product”. These products, such as ‘Hugo Boss’ merchandise, or ‘Diesel’ operate through reification, whereby the product resembles features of people through abstract ideas and resembles a belief or…

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