Mkt 306 Essay
MKT306 Marketing Strategy
Assignment October 2010
Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations.
Learning Outcomes Assessed:
Upon successful completion of this module, students will be able to:
1. Explain the nature of marketing strategy and its significance for the organisation
2. Assess the drivers and factors affecting the choice of marketing strategies
3. Evaluate appropriate models and techniques that aid the strategic marketing process
4. Analyse contemporary marketing issues and problems in a strategic context
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These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report.
Please do not just restate the strategies used buy your chosen firm but outline your own ideas for improved performance.
N.B. You should be using publicly available sources. Though the report should include facts and figures from these sources e.g. journals, newspapers, magazines, or reference/text books. When these are incorporated they should be fully referenced using the Harvard referencing system.
This is an individual piece of work. The work must be original (Data gained from published sources and referenced is exempted) – if there is evidence of any work that is not wholly attributable to you, the University’s policy on Cheating, Collusion and Plagiarism will be applied.
Summative feedback will be provided on the coversheet of the assignment. Marking Scheme
An excellent assignment. It demonstrates a high level of understanding of the learning outcomes. The report provides evidence of significant understanding of marketing strategy theory/techniques and its application to the selected organisation. All decisions are logical, coherent, fully