SWOT Analysis And Demographic Analysis Of The Internet

1573 Words 6 Pages
II. Demographic breakdown
Men (about 87%) and women (about 86%) use the internet equally. The highest percentage of internet users are among young adults (18-29, about 97%) and adults (30-49, about 93%). The senior over 65 makes a group of 57% who uses the internet every day. Teens and young adults are the higher percentages with about 97%. The percentage of very young adults from 0 to 11 has increased to over 49%. There is not a wide difference among the ethnic group that really needs attention. The range between each group is about 3%( Traver and Laudon, E-commerce 2015).
An about of 77% of people with income lower than $30,000.00 have access to the internet, compared to 99% of household with an income over $75,000.00. The level of education is an important factor. 76%
…show more content…
The people who are less likely to have a broadband connection are: African American, Latinos, and rural residents. However, 50% of those who don’t have a broadband connection use internet service via a …show more content…
These websites are used for the sale and marketing purpose. The store sales most likely parts and accessories for console, televisions, computers, cameras on EBay. Amazon and Bonanza are used to only sell games, consoles, cameras and lenses. Amazon increases the popularity of the store and offers a good platform to track customers’ reviews. The strategy differs according to the customers and the e-commerce business. Gamelect takes the time to check and test its products to avoid bad reviews and complaints. Craigslist and Offerup are used as an online catalog to display our products, so they are used to reach the customers. Unlike Craigslist, Offerup is more interactive and gives customers the opportunity to interact with the vendor on the quality and the price of the

Related Documents