Blue Chip Sports Philosophy

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I found the course materials to provide a vision of what the future conveys related to brand, marketing and the world of technology. All are innovative in their effort to introduce the best of the best, in the management of sport programs that range from collegiate to professional sport, all in an determination to succeed.

According to TBD, brand management will be the most powerful force of collegiate athletics in the next 20 years (citation). The blue chip athletics philosophy identifies the reasons in which athletes select an institution, is for reasons other than just performance. Ultimately, it is the brand of a program, what it stands for and the integrity behind it. One has to admit when you see a brand with strong meaning or tradition,

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