Menus affect restaurants in just about every aspect. They should closely the establishment. “The menu design must be congruent with the concept and image of the restaurant and effectively communicate the overall dining experience to the guest.” (Ryan. "Menu Covers Reflect A Restaurant's Credentials.") Weather a menu is seen online or in a restaurant, it should always portray what the establishment will be like. Customers are aware of inconsistencies, so keeping a constant representation is critical to success. Details are very important. (Retzer, Caroline. "How to Match a Menu to Your Restaurant Atmosphere - MustHaveMenus.") “ Your restaurant menu defines the experience you deliver and your style and personality.” ("Developing a Restaurant
