Mcdonald's Swot Analysis: SWOT Analysis Of Mcdonalds

1065 Words 5 Pages
Introduction
This assignment is regarding on McDonald’s SWOT analysis. At first, this assignment gives background details of McDonald and competitor analysis. After that, SWOT analysis will be explained and discussed. Conclusion will be given at the end.

Background of McDonald
McDonald’s is an international brand of fast food restaurant which is one of largest franchises in the world. McDonald’s provides locally-relevant and quality food and drinks at various affordable price such as hamburger, chicken nuggets, French fries, breakfast and dessert. McDonald's restaurant offers a consistent menu, although there are geographic changes to suit local consumer preferences and tastes. In addition, McDonald's test on the existing basis of the new
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There are many reports claims that McDonald’s food can stimulate obesity especially to young children. McDonald’s use excessive salt and sugar to make their meals lucrative and tasty. However it has been recorder that consumption of such meals may lead to increasing cases of diabetes and high blood pressures (Listovative, 2014). McDonald’s cannot differentiate itself from other fast food chain anymore. Today’s fast food like KFC, Burger King are selling similar fast food as McDonald’s. High employee turnover rate is also a problem in McDonald’s. Most of McDonald’s jobs are not requiring skills and knowledge base, and the paid is also low. This results in lower performance and high employee turnover rate which increase training costs. Coke, French Fries, Chicken Nuggets and Burgers may seem appetizing but they are a deadly mix of processed oil and …show more content…
In fact, McDonald’s is trying to do in this way. In updating McDonald’s menu and advertisement, healthy items and signs appears. Mc Cafe and Mc delivery service has more space to be developed. Faster delivery and better service will be welcomed by more and more customers. McDonald’s could improve its public image to attract more customers, not only provides more healthier food, but also create jobs and join into more charity events to improve public image. There are still huge market can be developed in many countries. McDonald’s could expand their international market with their local culture

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