Mary Kay Inc. way of building a sales force is not by putting the product in stores. They trained women to sell the products. They had experts come and train and gave them a starter kit. It provided them with the tools to sell the product. Information on demonstration and sample products. This way of selling is excellent way to build a seller buyer relationship.
Mary Kay Inc. in India supply chain was importing the products from China, Korea, and United States of America. The product would be sent to Mary Kay Beauty Centers in Delhi and Mumbai. This is where the sale consultants would buy their product to go and sell.
I find the whole Mary Kay Inc. company incredible. They are a company who wanted International growth and have achieved it. They have never stopped going in the right direction and following the mission statements of “God First, Family Second, and Career Third.”
(Kerin & Hartley, 2016)
Mary Kay Inc. Questions
1. Is Mary Kay an International firm, a multinational firm, or a transnational firm based on its marketing strategy? Why?
Mary Kay is an International firm. They do not