Cocoa Brown Tan Research Paper

Marissa Carter is the founder and CEO of the revolutionary Irish tanning brand, Cocoa Brown Tan. The very successful Irish entrepreneur is just thirty four years old. She is a beauty editor as well as a media contributor who has become widely known and recognised in the beauty industry. The famous Cocoa Brown Tan launched just over 5 years ago, in November 2012. She has since been acknowledged for her innovation and her entrepreneurial success. She has won several awards such as 2013 Image Magazine Start-Up of the Year , 2015 WMB entrepreneur of the year, 2015 Stellar Magazine Role Model of the Year, 2016 The Galligan Beauty College The Outstanding Achievement Award,2016 Image Magazine Young Business Woman of the Year, and her most recent award WXN Top …show more content…
To achieve this Marissa concentrated the ingredients of the cocoa brown colour of the tan. She also focused on the smell of the tan and the packaging. One of Marissas biggest challenges was competing against well established big brands that also had larger budgets than her and had larger advertising and PR budgets than her so to overcome this massive challenge she decided to do her own PR by reaching out to beauty bloggers of Ireland and send them her very first product from her own Irish company. It was a major success and the response was sensational. Numerous beauty bloggers were presenting many positive reviews and they were coming in thick and …show more content…
Entering a market that is already majorly saturated with competitors, Marissas priced her products strategically making the tan even more attractive for customers by making it affordable at the cost effective price of €7.99. With this inexpensive price Marissa still successfully achieved credibility as a high quality beauty