Marketing Uses Of Advertising And The Thoughts And Behaviors Essay

1518 Words Aug 12th, 2016 null Page
Marketing “uses advertising as a way to inform” people on “businesses” services”, “and products” (Kokemuller, 2016). There are many secrets behind how marketers use advertising to “influence the thoughts and behaviors” of viewers. Advertising uses “specific tones or settings” in their advertisements as a way to “persuade” viewers (Kokemuller, 2016). Whether it’s a political, commercial, or public health service advertisement a specific tone is set to attract viewers, and persuade him or her to “change” his or her “thoughts and behavior” (Kokemuller, 2016). Three advertisement examples will be discussed in this paper, as well as the tone, and approach used to communicate with viewers. The use of specific tones, and setting are a strategy used by marketers to bring out particular emotions as a way of “hooking their audience”, which will be discussed in further detail later (Kokemuller, 2016). Behavior is another characteristic that advertisers tend to promote through advertising and this will also be discussed in further detail. There have been many theories, and concepts on emotion appeal in social psychology, but this paper will be focusing on the effectiveness of fear and how it appeals to advertising, and how individual differences and perceptions perpetuate fearfulness. Let’s begin with the Ads used as our examples, and explaining the tone, emotion and behavior each Ad is encouraging or portraying.
The Secrets of Marketing and Emotions
Marketer’s intentionally use…

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