Marketing “uses advertising as a way to inform” people on “businesses” services”, “and products” (Kokemuller, 2016). There are many secrets behind how marketers use advertising to “influence the thoughts and behaviors” of viewers. Advertising uses “specific tones or settings” in their advertisements as a way to “persuade” viewers (Kokemuller, 2016). Whether it’s a political, commercial, or public health service advertisement a specific tone is set to attract viewers, and persuade him or her to “change” his or her “thoughts and behavior” (Kokemuller, 2016). Three advertisement examples will be discussed in this paper, as well as the tone, and approach used to communicate with viewers. The use of specific tones, and setting are a strategy used
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Many tones are used in commercial’s, political campaign ads, and public health ads to arouse specific emotions, thoughts, and behavior. Some tones maybe “upbeat”, “helpful”, “sad”, “scary”, “wholesome”, “or energetic”, and even “dreary” (Kokemuller, 2016). Many advertisements are displayed as a story, with music at a slow, or fast pace to set a certain tone to its audience. How the character portrays his or her “attitude and moods” in the advertisements has a huge impact on persuading the viewers as well (Kokemuller, 2016). The tone, and settings are what brings out the emotions, and marketers know that people are “influenced by emotions when making decisions” (Kokemuller, 2016). Let’s discuss the first Ad, which is a based on this year political …show more content…
There are many social conditions that can foster fearfulness. Genes, his or her environment, acceptance within society. We live in a world where fearfulness is something we encounter in our daily lives. Fearing financial stability, fear of education, fear of dying an unfortunate or unexpected death. How we control these fears is what’s important. Learning to change our train of thought, and behavior can lessen the fearfulness of our lives. Being more aware of issues or problems, and using preventive measure can decrease a person’s fearfulness of certain situations, problems or
Many tones are used in commercial’s, political campaign ads, and public health ads to arouse specific emotions, thoughts, and behavior. Some tones maybe “upbeat”, “helpful”, “sad”, “scary”, “wholesome”, “or energetic”, and even “dreary” (Kokemuller, 2016). Many advertisements are displayed as a story, with music at a slow, or fast pace to set a certain tone to its audience. How the character portrays his or her “attitude and moods” in the advertisements has a huge impact on persuading the viewers as well (Kokemuller, 2016). The tone, and settings are what brings out the emotions, and marketers know that people are “influenced by emotions when making decisions” (Kokemuller, 2016). Let’s discuss the first Ad, which is a based on this year political …show more content…
There are many social conditions that can foster fearfulness. Genes, his or her environment, acceptance within society. We live in a world where fearfulness is something we encounter in our daily lives. Fearing financial stability, fear of education, fear of dying an unfortunate or unexpected death. How we control these fears is what’s important. Learning to change our train of thought, and behavior can lessen the fearfulness of our lives. Being more aware of issues or problems, and using preventive measure can decrease a person’s fearfulness of certain situations, problems or