Essay Marketing Strategy of Apple

10209 Words Mar 21st, 2014 41 Pages
Marketing Strategy of Apple
Published by : www.studymarketing.org

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Introducing Apple Steve Jobs is the brain behind the very famous and very Popular Apple Company. Apple creates and designs desktop computers, Mac laptops, iTunes, iPods, the OS X operating system, the iPad and the iPhone. Apple has been in the business for quite some time now and they have indeed reported great success. It is currently one of the leading companies in the technological world and their products are growing in popularity with each passing day.

Apple’s success was not automatic; work was put into achieving it. Proper measures were put in place and high quality and effective delivery of both products and services was ensured. In the year 2010, Apple
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This is what set Apple apart from all other companies in the entire world and this is also what contributed to the huge success of their marketing strategies.

Steve Jobs came back to Apple in 1996 and at this point the company was almost going bankrupt They had reported a $1 billion loss the previous year and they had just ninety days left before they hit bankruptcy. Steve then came back and put his marketing strategies in

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place Apple then reported a $5.9 billion profit. Steve then raised Apple stock market cap to $702 billion from a mere 43 billion. This is actually more than Google who have $218 billion and Microsoft who have 4226 billion. You might be wondering how he was able to achieve all this. Mind you, he was able to do all that in just ten years.

It all started with the brilliant mindset that Steve had. First and foremost, Steve said that so as to take Apple to the top, the mindset that Microsoft has to first come down has to go. The competing mindset had to be let go of, immediately! He instead chose to work with the mindset that for Apple to get to the top, it has to really work hard. The most important thing should be Apple’s ability to create value; Apple should be able to make great contributions to the industry.

The following year, Apple released the premier computer that gave users easy access to the internet. At

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