Marketing Strategy For Coca Cola Company Essays

968 Words Dec 16th, 2016 4 Pages
Introduction
Most successful companies are those which ensures that the products are to be frequently purchased by its customers. The primary objective of most business firms is to ensure that their products harvest maximum returns from their segmented markets as a result of increased sales. To achieve these sales, the company should make sure that they are a market leader. PepsiCo Company is becoming successful on the market through its intensified competition with Coca-Cola Company. The company offers a variety of products each targeting various customers. Its primary product called Pepsi-Cola has attracted a good portion of customers on the market. According to my finding, Pepsi is not purchased to the expectations my expectations concerning such a reliable product. There is a lot that this product should do to attain its potential of attracting more purchase from customers. Several repositioning strategies should be established to ensure that the product’s purchase by the customers is to increase.
Pepsi is one of the products produced by Pepsi Company. This beverage drink formed through a combination of carbonated water, fructose, caramel color, caffeine, phosphoric acid, natural flavors, citric acid and phosphoric acid. Pepsi has been on the market since its introduction as Brad’s Drink in North Carolina; the United States in 1893 by Caleb Bradham. This product is named after the digestive enzyme pepsin and the kola nuts that are involved in the recipe. The…

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