Marketing Red Bull Case Essay

9403 Words Nov 8th, 2015 38 Pages
Statement Problem
Red Bull GmbH faces many challenges in the functional drink market. RUFTS Marketing Consultancy will take a closer look at these challenges with a particular focus on the SWOT and PESTLE analysis as it pertains to the current market challenges as described in the Bahria University case study.

Objective
The objective is to provide a clear strategic recommendation to the Red Bull executive committee on the best course of action for the company based on the current market challenges with strong consideration of theories as outlines and described by marketing scholars and academics.

Contents:
CAGR (Compound Annual Growth Rate) - The year-over-year growth rate of an investment
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Intra-organizational Situation where the parties to an agreement must 'sell' it to their own constituenciesboard of directors, fellow executives, and workers.
Market Planning Tools - A variety of analytical tools and techniques are used in market planning
Market Segmentation - Market segmentation is an alternative to mass marketing and is often more effective. In this lesson, you'll learn what a market segment is, types of market segments, and be provided some examples.
Marketing Mix - The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place
Paradigm A particular mindset or way of thinking.
Portfolio – a range of investments held by an organization.
Scrutiny To be judged or evaluated.
Segmentation The act of figuratively disecting grouping groups or entities.
Subscribe To "buy into" or agree with a particular viewpoint, way of life, mindset or lifestyle.
Target market - a particular group of consumers at which a product or service is aimed.
Unique Selling Proposition - A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the

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