In a current menu from the fast food restaurant, Raising Cane’s, it lists everything that they have to offer since then opened on August 26, 1996. Since opening in Louisiana, Raising Cane’s has become a chain restaurant. They have 14 total locations in Ohio and is constantly increasing. The menu, in most cases, is one of the first things that the customer sees and therefore, should grab the attention of the customers. In the Journal of Foodservice Business research, it states “Indeed, the menu outlines your strategic marketing plan and serves as the first impression for a customer” (McCall 440). This shows that the menu is a very important part of a restaurant because it lays out what you have to offer and tries to impress the customers.
Menu …show more content…
After no one would help Todd get started opening the restaurant, he decided to go to Los Angeles to work and start making money so he could start his dream. It then goes on to tell about how he then hopped on a plane and then hitchhiked his way to Alaska for a job as a salmon fisher. He even slept in a tent on the frozen tundra. Todd Graves did all of this to get enough money so the bank would give him a loan and he could start making his dream come true. There are also pictures that show each step of the way in the journey that Todd took. It shows him in Los Angeles, Alaska, building the restaurant after he got a loan, and serving his first customer. Having this information on the back of the menu tells the customers that Todd had to go through so much to accomplish his goal and it reassures them into believing that if he would do all of this just to start up the restaurant, then he is going to continue to work hard and please the customers. This also tells the customers, that Todd values his customers and their opinions and will always want to continue to make them happy because if it wasn’t for the customers, then Todd would have gone through all of this for nothing. Along with showing his appreciation, having this information on the back of the menu tells the customers that Todd …show more content…
In the Journal of Foodservice Business Research, McCall states, “Food Services of America recommends that menu “designers” and restauranteurs follow a number simple rules: (a) Be selective about what appears on the menu, (b) Be objective and base decisions on what items to include of delete on data not hunches, (c) Place desirable and profitable items where customers will notice them, (d) Use pictures of items but do so selectively” (444). When looking at the Raising Cane’s menu, you will notice that they took all of these into consideration when designing the menu. They are very selective on what goes on the menu and make sure that the terminology is unique but yet simple. Bbbbbb. They placed the most desirable and profitable items in the front of the picture which is at the very top of the menu and is easy to see. Lastly, they do use a picture but it has everything the offer all in one picture. Since the Raising Cane’s menu shows all of these, it makes the menu seem very
Menu …show more content…
After no one would help Todd get started opening the restaurant, he decided to go to Los Angeles to work and start making money so he could start his dream. It then goes on to tell about how he then hopped on a plane and then hitchhiked his way to Alaska for a job as a salmon fisher. He even slept in a tent on the frozen tundra. Todd Graves did all of this to get enough money so the bank would give him a loan and he could start making his dream come true. There are also pictures that show each step of the way in the journey that Todd took. It shows him in Los Angeles, Alaska, building the restaurant after he got a loan, and serving his first customer. Having this information on the back of the menu tells the customers that Todd had to go through so much to accomplish his goal and it reassures them into believing that if he would do all of this just to start up the restaurant, then he is going to continue to work hard and please the customers. This also tells the customers, that Todd values his customers and their opinions and will always want to continue to make them happy because if it wasn’t for the customers, then Todd would have gone through all of this for nothing. Along with showing his appreciation, having this information on the back of the menu tells the customers that Todd …show more content…
In the Journal of Foodservice Business Research, McCall states, “Food Services of America recommends that menu “designers” and restauranteurs follow a number simple rules: (a) Be selective about what appears on the menu, (b) Be objective and base decisions on what items to include of delete on data not hunches, (c) Place desirable and profitable items where customers will notice them, (d) Use pictures of items but do so selectively” (444). When looking at the Raising Cane’s menu, you will notice that they took all of these into consideration when designing the menu. They are very selective on what goes on the menu and make sure that the terminology is unique but yet simple. Bbbbbb. They placed the most desirable and profitable items in the front of the picture which is at the very top of the menu and is easy to see. Lastly, they do use a picture but it has everything the offer all in one picture. Since the Raising Cane’s menu shows all of these, it makes the menu seem very