Raising Cane's Menu Analysis

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The fast food chain restaurant Raising Cane’s opened on August 26, 1996 in Louisiana. Since opening, it has been constantly growing with a total of fourteen locations just in Ohio. Raising Cane’s is known for their fresh chicken and their secret Cane’s sauce. At the top of the current Raising Cane’s menu it states in big bold letters “Always fresh. Never, ever frozen.” This was purposely put in all capital letters at the top of the menu to grab the attention of the customers by being noticed quickly. A benefit of putting this on the menu, is to express that their restaurant is better than other restaurants because their chicken is fresh. Below the words is a deliciously looking picture showing the items they offer. You can see their main items …show more content…
The menu list the items that they offer with short bullets making it simple to read and understand. McCall and Lynn state, “A number of restaurant consultants have advised their clients to construct menus using simple wording over more complex descriptions, whereas others have suggested that more complex wording communicates an items’ distinctiveness or ‘unique’ character” (440). The Raising Cane’s menu offers both simple and complex wording making this menu very affective. The simple wording in the menu is the easy to follow descriptions of the combos whereas the complex wording would be the names for the combos. An example of this would be the Caniac combo. This combo is hard to say but easy to remember once you hear it. The simple wording makes it easy to understand and the complex wording makes it easy to remember because it is so unique. Raising Cane’s only has four combos to choose from. Since having simple descriptions for each of the combos, this makes it easy for the customer to decide on which combo to select. Raising Cane’s also allows customers to substitute their sides for something else. For example, if a customer did not want coleslaw, then they could select either more fries, another toast, or another cane sauce instead for no additional price. This substitution allows customers to customize their combos. Raising Cane’s understands that not everyone is going to like everything in each combo, which is why they allow such

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