Essay Marketing Methods Of Internet Marketing

710 Words Jan 21st, 2016 3 Pages
If you have been playing around with the idea of using internet marketing to drive your organization 's sales, congratulations! Internet marketing is one of the most affordable, measurable and effective marketing techniques available to businesses today.
However, there is a right and a wrong way to use internet marketing. Whether you use it to sell your products or services or simply to spread the word about your business, your website is a crucial piece of your online marketing and branding efforts. That is why getting it right the first time is so important. Unfortunately, most business owners don 't hit the bull’s eye or even the target, on their first try. What goes wrong? Many things. But for brevity 's sake, let 's discuss the 3 most common mistakes.
1. Over-looking the basics
In the fast paced world of the internet, technologies and tools are constantly evolving. Almost daily there is a new product or technique that claims it is the greatest thing since sliced bread, so it can be tempting to create a Facebook page, or a Google maps account before you have a well thought out plan as to WHY you are choosing these specific tools.
As boring as it is to hear, and quite frankly, say, having some kind of plan or strategy to reach your target market BEFORE you start will save you time and frustration in the long run. A few things to consider:
• Who is your client base, and where are they hanging out online?
• What are you promoting anyway? You need more to say than just…

Related Documents