Marketing Challenges Of Flipkart

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In the early stages, it was quite difficult for them to earn the trust and loyalty of the customers. The most challenging aspect was to address the complaints without having a face to face conversation with the customers. Some other obvious hurdles were not having the ‘display advantage, the ‘browsing’ feature and incapability to undertake the promotional activities. Keeping in mind the security issues, customers faced discomfort of paying by cards and hence to address this challenge, founders of Flipkart introduced the ‘cash-on-delivery’ and ‘free shipping’ option. 

Since highest number of orders and sales were placed during the weekends, it turned out to be difficult for the logistics and customer service department. Customers perception …show more content…
Word of mouth advertising has been used extensively by Flipkart and their best marketing medium has been customer satisfaction. SEO (Search Engine Optimization) and Google Ad-words are used wisely and cleverly to reach out to the larger online customer base. Flipkart has also launched its various advertising campaigns like “Fair Tale”, “No Kidding, No Worries”, “Shopping ka Naya Address”, “Shop Anytime, Anywhere” and “Big Billion Day” and “Singles Day” in order to create a great customer experience. Their main incentive was to build the brand as a verb for shopping. More than 30 ads have been released since 2011. In order to demystify the fear of online shopping, their TV commercial strategy focuses on testimonial based creative campaigns. Apart from television commercials, they now also focus on online advertising through their Facebook, Youtube, Google +, Pinterest and Twitter pages. The social media platforms serve the purpose of enhancing engagement with fans. They also run contests over these platforms wherein the winner is awarded with a discount coupon. Twitter acts as a 24X& …show more content…
It is clear that, over the past decade, there has been a transition from traditional shopping models to new technology enabled models. With the advent and emergence of online shopping stores, a change in behavioural patterns is observed amongst the consumers. A larger population of the consumer is leaving behind the traditional shopping practices and adopting the new shopping habits. Moreover, today a dedicated amount of time is spent on the internet which is continuously transforming and impacting our daily lives. Shopping which was traditionally a way to spend quality time, has now witnessed reduced physicality and more time is spent virtually for the purpose of information extraction. Every consumer is subject to various social, psychological, economic al and cultural factors which influences the decision making process. In consideration of e-business, trust building plays a vital role in attracting consumers. The trust is built by ensuring ‘security’ and ‘privacy’ of personal information to the consumers. Flipkart has been tremendously successful in the gaining the trust of the urban population around the nation by offering a wide range of products along with excellent customer service and speedy response to queries and complaints. The most important element in the success mantra of Flipkart remains offering ‘free shipping’ and ‘cash-on-delivery’ which lead to gradual

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