Public Relations Ethical Dilemmas

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1.Strategic publics are any groups or individual who has the willingness and ability to influence an organization. They are identified by the role that they play in an organization. Whether it be employee or consumer. In order to determine which ones to engage the situation at hand must be analyzed and only those who can be affected in any way need to be informed. It is essential to interact with strategic publics because their role in the organization can make or break the company. They often have positions in which they are at liberty to either have a positive or negative influence on the organization as a whole.

2.Any public relations professional that provides advice or support in favor of an illegal activity can be held legally liable.
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I chose them because they are the most affected by the outcome of this merger. The cooperative members own parts of this company and therefore they should have the right to know what is going on since it could potentially affect their investments. The employees are anxious about their jobs and if there’s a greater chance that more jobs will be lost than kept they should be informed of this so they can prepare their savings and begin looking for employment elsewhere. As public relations executive my main concerns would be to manage the reputation of the company and I cannot let the company be known as the overly conservative jerks who unexpectedly left millions out of work and damaged investments with cooperative …show more content…
The are policies and laws set in place specifically for the protection and benefit of employees. Labor laws and policies must be obeyed if the company want to avoid consequences such as fines, loss of licensure or even the entire place being shut down. Besides, we should be loving thy neighbor, that’s not just a Christian thing its a civil human quality.

5.In summary, my recommendations would be to keep both employees and cooperative members informed of how this could affect them as well as the company, the good and the bad. As well as getting on top of labor relations and making sure everything is up to code to avoid any interruptions regarding this

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