New Media Persuasion Ethical Analysis

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On page ten, Larson states, “new media – especially the Internet and digital formats – have resulted in a whole new game of social monopoly” (Larson, 2012). For this reason, I think that it is increasingly challenging to engage in persuasion ethically today than it was 20-30 years ago. As the world becomes increasingly more tech driven, it is changing how quickly we make decisions and are persuaded by the media. For example, the average American spends more than a thousand hours watching television, which could equate to up seeing more than 100 ads on TV per day. Our society is saturated with ads trying to convince us to buy a product or try a new service, that we are more susceptible to their messages and are easily persuaded.
Additionally,

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