Magazine Research Assignment-the Vogue Living Australia Essay

829 Words 4 Pages
The Vogue Living Australia

Background Information
Vogue Living Australia is a bi-monthly magazine with six issues per year covering the latest in interior decorating, design, architecture, innovative products, gardening and antiques. Vogue Living has been the dependable authority in the home and interiors sector since 1967, and consistently leading the interior magazine in Australia. (Roy Morgan Reasearch, 2006)

We are using Vogue Living Australia June/ July 2003 for this assignment, which consist of 200 pages, cover to cover. The magazine is in full colour and using typical magazine paper material. The original price for this magazine is AUD $ 8.50 which is around RM 24. However since we bought a back dated issue, it only cost us
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It changed the monthly title which has always been a magazine about interiors, design, art, architecture and decorating, include editorial content on new bars and restaurants, hotels and travel destinations. (B & T Today, 2010)

David Clark, the editor of Vogue Living stated that “Vogue Living continues to be the magazine that it was, but is now much more. We have a unique perspective into the design world and design remains, I believe, one of the most important cultural discussions we can have. Design is everywhere. It remains a core element of the Vogue Living philosophy and holistically infuses the new content of the magazine.” (Roy Morgan Reasearch, Vogue Living, 2010)

Percentage of advertisement VS Total page

Total Advertisement: 75 pages
Total pages: 200 pages
= 37.5%

Products advertised on the magazine

Products Ads Percentage (%)
Furniture 12 17.1
Furniture Fabric 9 12.9
Flooring 8 11.4
Rugs and Carpets 5 7.1
Kitchen Appliances 4 5.7
Blinds 4 5.7
Home Collection 3 4.3
Vehicles 3 4.3
Household linen 3 4.3
Glassware 2 2.9
Hand watch 2 2.9
Window shutter 2 2.9
Roofing 1 1.4
Living room Appliances 1 1.4
Laundry Appliances 1 1.4
Beauty Products 1 1.4
Golf Resort 1 1.4
Real Estate Agency 1 1.4
Tap and sinks 1 1.4
Kitchen Worktop 1 1.4
Interior Design Course 1 1.4
Attic Ladder 1 1.4
Bathroom ware 1 1.4 paint 1 1.4
Curtain 1 1.4
Total 70 100

Pie Chart for Product Category

Relevance of

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