Several components in this ad demonstrate novelty, which, according to the text is “stimuli that appears in unexpected ways… (Solomon 116).” In the commercial the M & M candies, are two animated characters talking about Santa. Seeing these inanimate candy pieces take on human roles, is an unexpected stimulus that quickly grabs out attention with a relatable conversation topic of the whether or not Santa Clause is real. The conversation topic of the candies allows me to easily tell that the target market for this ad includes young children from the ages of 2 years old to 9 years old living in middle-class households. This ad may be even more geared towards individuals in this demographic, who also believe is Santa or have found them questioning
