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Companies need to continue to improve and be innovative to stay competitive as competition will always be an obstacle, but a motivation to grow. Focusing on e-commerce is a tactic that will be a competitive advantage over other airlines. E-commerce may give Lucky Air a one up from the other airlines, but they could also learn from them as well as they have found a way to stay competitive without focusing on e-commerce. For example because of government restrictions on low-cost ticket prices, Spring Airlines started to bundle services with hotels and other travel services as one package that the consumer would purchase, this allowed the price of the fare to be 34% lower than the average market price. This bundling tactic and the utilization of Web 2.0 will allow consumers to review and rate vacations and then chose a package that best suites their needs for vacation of business trips. Luck Air can also continue to model after US and European airlines for offering low-cost ticket prices, but will need to research and analyze how consumers use the Internet and where they travel as United States and European consumers utilize the Web and Internet very