Linkedin Case Study

Great Essays
No matter what line of work you are in, having an up-to-date and professional looking LinkedIn page is essential to networking and job hunting. LinkedIn has become the preeminent source that hiring managers refer to when looking at job candidates before and after a face-to-face interview. Providing a one-stop-shop for all the information and references a prospective employer would need is what LinkedIn does best; however, it is up to you to make sure that your profile makes the best first impression your personal professional brand. Let’s look at the five items you need on your profile in order to get the most out of LinkedIn.

1. Add details, details, details
Thinks of LinkedIn as a more specifics oriented and complete resume, displaying everything
…show more content…
Personal social media pages are and should be all about self-expression, but using those images on a professional page is ill-advised at best and a disaster at worst. Take some time to think about how you want your image to appear to potential clients. Ideally, you should set up an appointment with a professional photographer and get headshots that are appropriate to your career. Ask their advice before your session begins about what kinds of photos would portray the image you have in mind. If a photography session isn’t practical, then try to choose an existing photo or take one yourself that reflects your goals for your …show more content…
Add LinkedIn applications
There are many web applications that can be added to your profile in order to expand the appeal of your profile and differentiate it from other potential job candidates. For example, bloggers who are full time writers can add the WordPress app to instantly sync new posts with your LinkedIn profile, keeping your content fresh and up-to-the-minute. Another example would be using apps like SlideShare, Box.net, or similar to allow you to embed prime video content that you generate on a regular basis that will allow you to showcase your talent to recruiters and networking contacts alike.

All in all, if you plan carefully and execute those plans in a thorough, detailed, and professional manner, you will see your LinkedIn page start working for you. You will expand your professional network, you will see recruiters and other professionals reaching out to you, and you will gain valuable contacts that can help you build and expand your career or business. Take the time to make sure your LinkedIn profile is polished, current, and relevant, and reap the rewards of a well managed online professional

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