The research results have given Lifeline Medical clear view on how to approach promoting to their target market. Through interviews and secondary research, it is clear that Lifeline Medical will need to focus on digital marketing. The research has shown how Lifeline Medical can promote through new and creative ways, for instance sponsoring a discussion board on a doctors-only social media website. Furthermore, it is also clear doctors rely on the opinions of their colleges; hence Lifeline Medical needs to focus on promotion through word of mouth. In order to create buzz through word of mouth, it would be in Lifeline Medicals best interest to have sale promotions as well. Below is a pie chart based on the importance of each new promotional
