Overview of NYU Langone Medical Center
The hospital is located in Manhattan serving academic and medical roles. The facility has five inpatient locations spread across the New York City area that are Rusk Rehabilitation, Tisch Hospital, Hospital for Joint Diseases, NYU Lutheran Medical Center, and the Hassenfeld Children’s Hospital of New York (NYU Langone Medical Center). Patient care services offered at the include facility imaging, emergency care, medical, billing and insurance, and patient and family support. The facility has a bed capacity of 718 for general medical and surgical purposes.
SWOT Analysis
Strengths
A constant focus on healthcare improvement. The center brings together scientists and researchers to perform investigations …show more content…
The hospital develops an active inpatient and outpatient settings conducive for rolling out new healthcare programs that meet healthcare challenges that patients face (Blecker et al., 2015). Preventing, diagnosing, and treating patients serves as a primary source of income for the facility. Generating value for patients ensures that communities are safer from diseases and happy in the long run. Revenues will follow putting into place marketing and financial controls.
Rolling out new healthcare programs creates a competitive edge for the hospital because some hospitals lack the niche center their focus. This helps bridge the gap between community-based practices and those provided by NYU Langone thereby creating a seamless experience for patients.
Strategies
NYU Langone focuses on providing communities with world-class medical services other than offering serving educational purposes. The marketing strategy seeks to create awareness of the new health care programs for a rollout, developing target audience, and working towards building customer loyalty and …show more content…
Distribution: NYU Langone Medical Center and affiliated locations will distribute services offered by the facility.
Customer service: The hospital is obsessed with personal responsibility that translates to providing patient care fortified by the highest standards of compassion, science, and technology (Sreenivas et al., 2013).
Advertising and promotion: The most successful advertising will be through the website and social media platforms.
Marketing Research
The early stages of marketing plan development engaged various focus groups expected to give insight regarding the patients. The information was essential in the decision making processes for the target audiences. A competitive analysis also supplements the research process. The latter engages regular visits to the competitor premises in analyzing services on offer (Bloom et al., 2015).
Controls
The marketing plan occurs as a guide for NYU Langone Medical Center.
Implementation
It is crucial to realize the set marketing programs on time.
Contingency Planning
Challenges and
The hospital is located in Manhattan serving academic and medical roles. The facility has five inpatient locations spread across the New York City area that are Rusk Rehabilitation, Tisch Hospital, Hospital for Joint Diseases, NYU Lutheran Medical Center, and the Hassenfeld Children’s Hospital of New York (NYU Langone Medical Center). Patient care services offered at the include facility imaging, emergency care, medical, billing and insurance, and patient and family support. The facility has a bed capacity of 718 for general medical and surgical purposes.
SWOT Analysis
Strengths
A constant focus on healthcare improvement. The center brings together scientists and researchers to perform investigations …show more content…
The hospital develops an active inpatient and outpatient settings conducive for rolling out new healthcare programs that meet healthcare challenges that patients face (Blecker et al., 2015). Preventing, diagnosing, and treating patients serves as a primary source of income for the facility. Generating value for patients ensures that communities are safer from diseases and happy in the long run. Revenues will follow putting into place marketing and financial controls.
Rolling out new healthcare programs creates a competitive edge for the hospital because some hospitals lack the niche center their focus. This helps bridge the gap between community-based practices and those provided by NYU Langone thereby creating a seamless experience for patients.
Strategies
NYU Langone focuses on providing communities with world-class medical services other than offering serving educational purposes. The marketing strategy seeks to create awareness of the new health care programs for a rollout, developing target audience, and working towards building customer loyalty and …show more content…
Distribution: NYU Langone Medical Center and affiliated locations will distribute services offered by the facility.
Customer service: The hospital is obsessed with personal responsibility that translates to providing patient care fortified by the highest standards of compassion, science, and technology (Sreenivas et al., 2013).
Advertising and promotion: The most successful advertising will be through the website and social media platforms.
Marketing Research
The early stages of marketing plan development engaged various focus groups expected to give insight regarding the patients. The information was essential in the decision making processes for the target audiences. A competitive analysis also supplements the research process. The latter engages regular visits to the competitor premises in analyzing services on offer (Bloom et al., 2015).
Controls
The marketing plan occurs as a guide for NYU Langone Medical Center.
Implementation
It is crucial to realize the set marketing programs on time.
Contingency Planning
Challenges and