Essay on Leadership of Richard Branson

1877 Words Oct 11th, 2014 8 Pages
Leadership of Richard Branson
Dr. Paul FrankenhauserMGT 500 Modern Management
Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom for over twenty years. He is well respected in the business world. He is the founder of the Virgin Group, which is known for many different things such as cell phones, record labels, airlines and many more. “Branson is also known for his unique character and leadership styles, one who is not afraid to take risks, and believes that people are the foundation to his company's success. If I were to first characterize his leadership style I would say he is definitely a democratic leader. He truly feels that getting other peoples input and listening to what
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Branson has suggested inviting guest speakers to the office. "Go to events focusing on topics that are not strictly related to your industry and bring some of your employees along. He advises, one of the best ways to learn is by taking team members out of their comfort zone and embracing new ideas, results will yield. Focusing on a topic out of the norm can bring renewed vigor to everyday activities (Preston, 2013).
My assessment of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders in the traditional sense of writing a mission statement, he has failed. However, I believe that actions speak louder than words, and with that said, Richard Branson has done an outstanding job in showing his mission statement. In an interview with Entrepreneur Branson says, “Many business management experts would argue that a mission statement should be your company's cornerstone, inspiring and informing your employees in the years ahead. I can't agree. The Virgin Group does have a mission statement -- one that is brief and to the point. In general, there is too much importance being placed on such statements, but it is interesting to see how they reflect common missteps in business, for example Enron. Before the giant energy company went bankrupt in 2001, ruining the lives of tens of thousands of employees and investors, its vision and

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