This is part one of my four page group project for LCBM 440 Hospitality Marketing Management class.
I am once again a marketing consultant for a hospitality management group. Myself, and five others make up the Cordon Team.
Our boss has asked each member of the Cordon team to create a four page marketing plan for a restaurant, or a hotel. The group will then decide which of the six plans sounds the best, and draw up a marketing plan for that establishment, including writing up the SMART goals, a marketing plan to achieve those goals, a plan to use media-social, and old-fashioned, and doing return on investments (ROI).
These last four sections will be divided up so each member has an equal share (hopefully) to report on. This will then be …show more content…
Product life cycle
This is a new construction. Making it in the Emerging stage.
The emerging stage is up to the first three years under its current name, or under banner. It is also for start-ups.
Location
The address is on 2nd St. in Seaside Oregon.
Location is always important no matter what you are doing.
This is an important location because it is only one and a half blocks (1.5) from the beach, and one block from the Necanicum River. It is also a half a block from the convention center. This makes it important to beach combers, fisherman, and business people.
Seaside Or. Is just sixteen miles south of Astoria, OR., an hour, and a half away from Portland OR., and three an half hours from Seattle WA.
Market Segment
Pet friendly travelers- the hotel accepts all pets.
Business people- we are located just down the street from the convention center.
Families on vacation- you can beach comb, golf, hunt, explore history, surf, fly a kite on the beach, etc.
People on a fishing trip- You can go fishing in the ocean, or in the Necanicum River.
Competitive analyses
Comfort Inn & Suite by Seaside Convention
I am once again a marketing consultant for a hospitality management group. Myself, and five others make up the Cordon Team.
Our boss has asked each member of the Cordon team to create a four page marketing plan for a restaurant, or a hotel. The group will then decide which of the six plans sounds the best, and draw up a marketing plan for that establishment, including writing up the SMART goals, a marketing plan to achieve those goals, a plan to use media-social, and old-fashioned, and doing return on investments (ROI).
These last four sections will be divided up so each member has an equal share (hopefully) to report on. This will then be …show more content…
Product life cycle
This is a new construction. Making it in the Emerging stage.
The emerging stage is up to the first three years under its current name, or under banner. It is also for start-ups.
Location
The address is on 2nd St. in Seaside Oregon.
Location is always important no matter what you are doing.
This is an important location because it is only one and a half blocks (1.5) from the beach, and one block from the Necanicum River. It is also a half a block from the convention center. This makes it important to beach combers, fisherman, and business people.
Seaside Or. Is just sixteen miles south of Astoria, OR., an hour, and a half away from Portland OR., and three an half hours from Seattle WA.
Market Segment
Pet friendly travelers- the hotel accepts all pets.
Business people- we are located just down the street from the convention center.
Families on vacation- you can beach comb, golf, hunt, explore history, surf, fly a kite on the beach, etc.
People on a fishing trip- You can go fishing in the ocean, or in the Necanicum River.
Competitive analyses
Comfort Inn & Suite by Seaside Convention