Kodak vs Fuji Essay
by Thomas C. Finnerty
Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. ©2000 Dr. Warren J. Keegan.
*The following case solely represents the opinion of the author and does not express the opinions of the Eastman Kodak Company of Fuji Photo …show more content…
Edelman Public Relations Press Release, 30 January 1998.
The Changing Customer
1996. These types of efforts are necessary to stave off the real competition to photography, the computer savvy who demands digital imaging.
KODAK AND FUJI…. NOT A PRETTY PICTURE “How can Kodak possibly sit on its hands and allow