In the case study, J.C. Penney Is Changing Its Competitive Strategy, there seems to be a strategy presented for growth. Kinicki and Williams (2013) tells us that the chief executive of J.C.Penney Co., Ron Johnson, first directed his attention to his emails of the store that advertised sales. He reviewed all of the past sales in the last year and noticed when exactly the customers purchased from the store. He saw that there was a problem with sales and that something needed to change in order for this company to grow. He also knew that the store was known to sell things that could be unfashionable.
Kinicki and Williams suggest that he comes up with a plan to change the arrangement and setup of the stores. He had the purpose of making
Kinicki and Williams suggest that he comes up with a plan to change the arrangement and setup of the stores. He had the purpose of making