Introduction
Ever since it opened around 1864, John Lewis, as a whole brand, has grown in to one of the UK’s leading departmental stores and enduring brands. John Lewis is one of few that boasts the only remaining traditionally English brand with a focus on quality, value-for-money and practicality (John Lewis, 2008). John Lewis specializes in a number of departments that range from selling food and drinks, to clothes, household and electrical goods. In addition, John Lewis has recently diversified into financial services such as insurance and credit cards. The company had endured some serious financial trouble just after 2000, due to problems with its supply chain and under-par product offerings with the worst time being at the year ending March 31, 2001 when its profits were recorded to be as low as £2.8m on revenue of more than £8bn (John Lewis, 2008).
As far back as it opened around 1864, John Lewis, all in all brand, has developed into one of the UK's driving departmental stores and persevering brands. John Lewis is one of few that gloats the main outstanding customarily English brand with an emphasis on quality, esteem for-cash and common sense (John Lewis, 2008). John Lewis has practical experience in …show more content…
The John Lewis Partnership's reputation is founded on the uniqueness of its ownership structure and commercial success. Its purpose is 'the happiness of all our members, through their worthwhile, satisfying employment in a successful business', with success measured on its ability to sustain and enhance the position both as an outstanding retailer and as a thriving example of employee ownership.
Who are John Lewis’s competitors?
John Lewis is in a competitive market that has many businesses providing similar goods and services. Their closest competitors are Marks and Spencer, Debenhams PLC and lastly ASDA, with M&S being their main rivals.
SWOT
Ever since it opened around 1864, John Lewis, as a whole brand, has grown in to one of the UK’s leading departmental stores and enduring brands. John Lewis is one of few that boasts the only remaining traditionally English brand with a focus on quality, value-for-money and practicality (John Lewis, 2008). John Lewis specializes in a number of departments that range from selling food and drinks, to clothes, household and electrical goods. In addition, John Lewis has recently diversified into financial services such as insurance and credit cards. The company had endured some serious financial trouble just after 2000, due to problems with its supply chain and under-par product offerings with the worst time being at the year ending March 31, 2001 when its profits were recorded to be as low as £2.8m on revenue of more than £8bn (John Lewis, 2008).
As far back as it opened around 1864, John Lewis, all in all brand, has developed into one of the UK's driving departmental stores and persevering brands. John Lewis is one of few that gloats the main outstanding customarily English brand with an emphasis on quality, esteem for-cash and common sense (John Lewis, 2008). John Lewis has practical experience in …show more content…
The John Lewis Partnership's reputation is founded on the uniqueness of its ownership structure and commercial success. Its purpose is 'the happiness of all our members, through their worthwhile, satisfying employment in a successful business', with success measured on its ability to sustain and enhance the position both as an outstanding retailer and as a thriving example of employee ownership.
Who are John Lewis’s competitors?
John Lewis is in a competitive market that has many businesses providing similar goods and services. Their closest competitors are Marks and Spencer, Debenhams PLC and lastly ASDA, with M&S being their main rivals.
SWOT