In an economically recovering market, an organisations successful or unsuccessful utilisation of marketing may be the difference between collapse and survival. Since the financial crisis of 2008 consumer spending has dramatically declined, the Office for National Statistics estimates that in the second half of 2008 spending per household fell by 2%, the first time spending had decreased since 1968 (ONS,
In an economically recovering market, an organisations successful or unsuccessful utilisation of marketing may be the difference between collapse and survival. Since the financial crisis of 2008 consumer spending has dramatically declined, the Office for National Statistics estimates that in the second half of 2008 spending per household fell by 2%, the first time spending had decreased since 1968 (ONS,