• The author, Jack Nicas, is trying to convey that Google does not mine through the emails for personal benefit rather the benefit of the consumers. With the surveillance of emails, Google was able to create more relevant ads that appeal to the user, rather than generic correspondence. The monitoring was selective. Google did not survey through corporate Gmail rather just basic Gmail accounts. Corporate users own their information, so forth, Google has no right or responsibility to look through it. Google does not need the revenues from the advertising to be successful. Google will continue to use ads, although, these ads will not be as targeted to specific groups and consumers. In the companies future business and endeavors, they will use
