J & K Bank Case Study
Not fit for rural India
Market share reduces from last few years
Products are costly
If they able to improve efficiency, it will be a golden opportunity to take over the market
Can install new branches and ATMs across the country
Main threat to J&K Bank ltd is their competitors like State Bank of India, Punjab National Bank, ICICI Bank, IDBI Bank and Graeme bank etc.
Services provided by others banks are technologically better than J&K bank ltd.
2.2.9 Future growth and prospects
Their policy explains every year growth and continuous growth towards the employees.
Greater life expectancy
Increases complexity of products/technological advancement which helps an individual to grow forward.
Increases environmental awareness.
2.2.10 FINANCIAL STATEMENT
BALANCE SHEET OF THE YEAR 2008- 2013 This table is showing the balance sheet of the J&K bank ltd.
PARTICULARS 2009-10 2010-11 2011-12 2012-13 2013-14
Source of funds
A. Share holders’ funds 4,85,79,643 6,77,79,655 11,05,63,522 14,48,92,581 17,21,46,918
B. Long term funds 6,71,26,301 9,22,89,204 11,13,19,526 12,01,07,874 …show more content…
It blends rudiments phychology, social anthropology, marketing and economics. It attempts to know the decision-making processes of customers , both independently and in groups such as how emotions influence purchasing behaviour of customers . It studies personality of an individual prospects such as demographics and behavioural variables in an attempt to understand people's wants. In addition to that it tries to evaluate influences on the customers from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on customer purchasing process behaviour , along with the customer playing the three distinctive roles of user, payer and buyer. Research has shown that consumer behaviour is difficult to predict, even for experts in the field. Relationship marketing is an prominent asset for consumer behaviour analysis as it has a fanatical concentration in the re-discovery of the factual meaning of marketing all the way through the re-affirmation of the importance of the