Alex Bank Case Study

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Alex bank founded in 1957 and since 2007 Alex bank being a member of Intesa San Paolo Group, nowadays ALEXBANK is one of the most popular private sectors bank in Egypt. The number of branches that Alex bank own are more than 170 branches all over Egypt, the number of employees working in these branches are more than 5000 employees, the number of customers Alex bank serve above 1.6 million customers and Alex bank cares about a huge collection of stakeholders from, workers, customers, dealers and business partners to community investors and leaders CITATION htt \l 1033 (Alexbank, n.d.). Alex bank also ranked as the number one in retail asset market share and also the fifth largest total asset in the private sector banks. Alex bank …show more content…
cards (credit cards , other cards , offers and debit cards )
Accounts (Alex safe vaults, time deposits, saving accounts, Certificates of Deposit and current accounts),
Electronic Services(Fawry Service , Call Center ALEXALERTS SMS Service, ATM and Alex Link )
Financing(Overdraft , Alex Home ,Personal Financing and Alex Auto) services and solutions to Corporate
Small Business and Retail Customers value added financial products
SME
Bancassurance
Salary Transfer Services
,Magnifica Affluent Banking Western Union …show more content…
2010/ 2011 Analysis: the Gross Income Margin increase in 2011 as a result in an increase in interest margin this means that there are enough money from the earring asset to cover the interest expense , Higher ratio represents a more effective use of assets , the net interest income increased by 22 over 2010, increase in other operating income and a little decrease in the net fees and commission by 3.5 over 2010, a decrease in the Net Gains (Losses) on Other Securities by .08, an increase in Net Gains (Losses) on Trading and Derivatives by .01 this made the trading margin decrease (investors who want to increase their investment and profiting from the prices exchange of foreign

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