Internet Technology, Marketing, and Security Essay

2020 Words Feb 9th, 2014 9 Pages
Assignment #4: Internet Technology, Marketing, and Security

Jack Pendergast
Prof. William Vasquez
BUS 508
Nov. 28, 2013

Introduction

Social media marketing assist businesses to gain traffic or attention through social media sites. There are many social sites some are similar and some differ from the other, For instances, Twitter is a social site designed to let people share short messages and/or updates with others in there group. Facebook, would be classified as a full social networking site that allows for sharing updates, photos, joining events and a variety of other activities. These two mention social site are just two of many in the social networking world. 1. Evaluate the reason Social Marketing has become
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(www.forbes.com) If you do a search on Google you will see newly developed companies that specialize in advertising products and services on different social media sites. With this change in the way people communicate it is not enough that a company has an appealing website, they need to be linked with Social Media. Social Media Advertising can draw a large amount of visitors to its website, which can affect the revenues and number of potential customers. Social media plays a huge role in a business and could build and strengthen a company’s image. When a number of people react positively or negatively on a product, or service their opinions can affect the company’s overall growth.

2. Analyze the advantages and disadvantages of Social Marketing for business entrepreneurs.
With the recent boom of social media networking many businesses have changed their marketing and advertising strategies to be able to compete in this recent market, by apply social media ads as a form of advertising their products and services. However as with anything there are advantages and disadvantages to this new communication. There are many advantages one of the main advantages is the cost factor to the business, they are able to cut cost of their advertising, this is because many of the sites are free to access and to set up accounts and to be able to link to there actually business website. It is Low-cost of advertising, as compared to

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