These rhetorical appeals are some of the most important devices to have in a persuasive paper to capture both factual information and an appeal to the reader’s emotions. An example of a logical appeal, “Apple’s defenders cite a 1977 Supreme Court case that says the government cannot place “unreasonable burdens” on a third party to assist law enforcement” (Albom 2). This supports the citizen’s side of the argument by presenting factual information on why the FBI has no right to force Apple to build this software. Facts and statistics help gain the audiences trust and make a convincing defense. Albom strengthens his argument using pathos by saying, “…with an encryption code to protect its customers’ information — your information — from falling into the wrong hands: hackers, crooks, identity thieves, etc” (Albom 1), because it strikes the connection that people have with their phones to trigger the reader’s sense of emotional safety. Lastly for the ethical appeal, Mitch Albom is a columnist for the Detroit Free Press making his article both reliable and valid. People would choose to believe a columnist over someone that does not have the credentials and information that Albom has. Imputing these powers of persuasion, the author captures the readers senses to gain their …show more content…
The authors tone can be one of the most important things to have in an essay or article because it illustrates how the author feels toward the subject. Tone can either capture the interest of the audience, or kill it. In the statement, “Yet inside that small device now swirls a critical debate over our privacy” (Albom 1), Albom uses certain words to express his tone. For example, using the word “critical” sets across that the author feels this situation is extremely important. Also, using the word “our” lets the reader know that the author feels for the perspective of all citizens in the U.S. This will largely appeal to the audience since it is a matter of people’s safety. Another example, “The FBI now wants Apple to build new software it doesn’t currently have to do something it can’t currently do — poison the iPhone with malware to change the operating system and enable the FBI to make as many brute-force password guesses as it needs” (Albom 1), expresses how the author feels about the counterargument. Using words like “poison” and “malware” creates a negative image on the FBI’s side of the argument. Using tone and diction the author coveys that he does not approve how the government would be able to invade innocent people’s information at the click of a