The resulting complication regarding a recent merger of a small, local, community hospital, with a large health care entity consisting of seven hospitals and four long term care facilities, could possibly be an alteration of the hospital’s mission statement. Although the hospital merger could allow for improved diagnostic technology; a faster response time of ER staff; quicker turnaround time regarding lab results; more efficient use of staff, quicker discharges; in addition to cost control – the impressions of the internal and external customers are the driving force behind overall satisfaction.
Simply put, even if the patients and staff only perceive negativity due to a name (or organization) change, or even word of mouth of a bad experience, …show more content…
One could set out with a complete renovation that entails a strategic plan such as: organization, analysis, re-defining mission statements, resource audits, in addition to other means of examining the problem. But, when given the scenario that the main concern seems to be patient satisfaction, Dynamic Planning may be the best approach. Brody (2005) suggests use of this approach as an alternative to Strategic Planning (Pg. 33). This approach would be most beneficial due to the relatively low cost of implementation, in comparison to a major overhaul of procedure which may waste money and work hours. In the process of dynamic planning we see a more informal methodology that reduces the dogmatism that may be experienced with traditional strategic planning. In comparison to strategic planning, it is a movement that comes from the “bottom – up”. Since we would initially focus on patient satisfaction through strategic communication, it is imperative that all staff learn new ways of effectively communicating with patients in an effort to change patient perspective. The benefit of this dynamic plan is that it allows for opportunistic thinking in addition to changes through a continual system of idea testing and feedback (Brody, 2005). Ultimately, this approach allows for quicker results. Brody (2005) goes further to state that dynamic planning helps the organization deal with political, social, and economic realities, and also …show more content…
As we interact with others, and our environment, we take from each experience miscellaneous bits of information. As we piece together these bits of information, whether it be a conversation with a friend or a media source such as television sitcoms or newspaper articles, our brains compartmentalize the information. Our brains work quicker, and retrieve information easier when we perform this process of creating what is called a schema. Schemas are the mental structures or templates that help guide our behavior (Wright, Sparks, & O 'Hair, 2013). Unfortunately, the process of creating schemas does not always serve us well. O’Hair, Allman & Moore (1996), as cited in Health Communication in the 21st Century (2013), state that these developed schemas actually influence our interaction with others. Our expectations change and our ability to effectively communicate may be altered (Pg.27). Essentially, if my experience with physicians has been warm and personal, my interaction with a new, distant, and less personable physician will be unexpected, and will violate my belief regarding quality care. My new doctor may be more informed of the issues that I have, and may be better equipped to address my needs, but if I perceive them as cold – it decreases my opinion of him. Thus, regardless if the quality of care is better, my perception is that it is not – removing any
Simply put, even if the patients and staff only perceive negativity due to a name (or organization) change, or even word of mouth of a bad experience, …show more content…
One could set out with a complete renovation that entails a strategic plan such as: organization, analysis, re-defining mission statements, resource audits, in addition to other means of examining the problem. But, when given the scenario that the main concern seems to be patient satisfaction, Dynamic Planning may be the best approach. Brody (2005) suggests use of this approach as an alternative to Strategic Planning (Pg. 33). This approach would be most beneficial due to the relatively low cost of implementation, in comparison to a major overhaul of procedure which may waste money and work hours. In the process of dynamic planning we see a more informal methodology that reduces the dogmatism that may be experienced with traditional strategic planning. In comparison to strategic planning, it is a movement that comes from the “bottom – up”. Since we would initially focus on patient satisfaction through strategic communication, it is imperative that all staff learn new ways of effectively communicating with patients in an effort to change patient perspective. The benefit of this dynamic plan is that it allows for opportunistic thinking in addition to changes through a continual system of idea testing and feedback (Brody, 2005). Ultimately, this approach allows for quicker results. Brody (2005) goes further to state that dynamic planning helps the organization deal with political, social, and economic realities, and also …show more content…
As we interact with others, and our environment, we take from each experience miscellaneous bits of information. As we piece together these bits of information, whether it be a conversation with a friend or a media source such as television sitcoms or newspaper articles, our brains compartmentalize the information. Our brains work quicker, and retrieve information easier when we perform this process of creating what is called a schema. Schemas are the mental structures or templates that help guide our behavior (Wright, Sparks, & O 'Hair, 2013). Unfortunately, the process of creating schemas does not always serve us well. O’Hair, Allman & Moore (1996), as cited in Health Communication in the 21st Century (2013), state that these developed schemas actually influence our interaction with others. Our expectations change and our ability to effectively communicate may be altered (Pg.27). Essentially, if my experience with physicians has been warm and personal, my interaction with a new, distant, and less personable physician will be unexpected, and will violate my belief regarding quality care. My new doctor may be more informed of the issues that I have, and may be better equipped to address my needs, but if I perceive them as cold – it decreases my opinion of him. Thus, regardless if the quality of care is better, my perception is that it is not – removing any