Innovation and the
Evolution of Health Promotion Summary
On Tuesday November 29h, I participated in webinar called Innovation and the Evolution of Health Promotion, which was hosted by Paul E. Terry, PhD and, as panelist, the director member engagement of Premera Blue Cross, Neal Sofian, the CEO of Lark, Julia Hu, and the CEO of Tuzag, Dave Bulger. From Neal Sofian, I was able hear a concept of how an innovation can be effective; according to Neal Sofian, an innovation with the right information leads to the right behavior, but in order to get the right information people’s fears, desires, meanings, choice (preference), and relationship (experience) should be taken into consideration. In addition, Neal Sofian pointed that there is not such
Evolution of Health Promotion Summary
On Tuesday November 29h, I participated in webinar called Innovation and the Evolution of Health Promotion, which was hosted by Paul E. Terry, PhD and, as panelist, the director member engagement of Premera Blue Cross, Neal Sofian, the CEO of Lark, Julia Hu, and the CEO of Tuzag, Dave Bulger. From Neal Sofian, I was able hear a concept of how an innovation can be effective; according to Neal Sofian, an innovation with the right information leads to the right behavior, but in order to get the right information people’s fears, desires, meanings, choice (preference), and relationship (experience) should be taken into consideration. In addition, Neal Sofian pointed that there is not such