1.1 An Overview.
1.2 The research problem.
1.3 The research objectives.
1.4 The research importance.
1.5 The research hypotheses.
1.6 Research Methodology
1.7 The research limitations.
1.1 An Overview
The globalization of market economy has forced corporations in tourism sector to focus on maintaining a sustainable competitive edge, which is directly related to maintaining quality. Total Quality Management (TQM) is considered an effective model of such a vision. The importance of total quality management in the tourist industry has risen to a fabulous level because of the growth of competitiveness of new tourist destinations and the change in preferences of tourists' behavior.
The application of existing ideas …show more content…
More than 185 supply-side economic activities that have significant connections to tourism are listed under the World Tourism Organization's Standard Classification of Tourism Activities. These include the services of the following sectors: transportation, hotels and lodging, food and beverage, , banking and finance, cultural and entertainment, and promotion and publicity services (Nabil, 2003). Tourism is one of the most complex and important industries all over the world. The tourist sector supply is a complex product that involves the cooperation of a number of services, quality of which is influenced by many factors (such as public safety, the hospitality of inhabitants, or the hygienic qualities of the destination,). Therefore, tourism is unable to change all these directly, if anything it can be done indirectly (Kasongo Clement, 2010). According to the WTO, tourism impact in the MED region is higher than in any other region in the world. The GDP produced by tourism in the world is about 10% of total global GDP, and accounted for over 230 million jobs worldwide. The extraordinary social, cultural and natural heritage in the Mediterranean Basin is a factor of competitiveness and makes tourism development a growth opportunity for its regions; accordingly its preservation is an ethical requirement, besides responding to consumer significant …show more content…
But, these same characteristics are what make it worth exploring. In terms of laws and regulations, it was found that Egypt has a sufficient number of environmental regulations and institutions; but that the challenge lies in their functioning and efficiency, and that the government‘s environmental initiatives are largely symbolic and designed to attract foreign aid. These findings suggest that Egypt focus on improving the quality rather than increasing the quantity of tourism. Accordingly, the marketing competitive advantage should be the quality and uniqueness of the destination rather than its low price (Zainub, 2009). Also when talking about tourism development projects, we must put into considerations the important role of the private