Importance Of Marketing Strategy: Products And Services
Finding an attractive and appropriate name to our service could be difficult. We do not want a boring name and we do not want to send the wrong message to consumers. When customers look for our existing products they look for relief. Relieve stress, muscle aches, tension etc. ‘Living relief’ would provide customers with the right idea about our services and project an expected improvement of their mental and physical state.
Brand Sponsorship. Our massage therapists are contractors hired by the US government, it guarantees a safe and responsible environment and experience to all our customers. Also, all our massage therapists must be certified and well trained by creditable institutions.
Brand development. By offering this new service, our branch is looking to stretch our line extension. Armstrong, G., & Kotler, P (2015), “ line extensions occur when a company extends existing brand names to new forms, colors, sizes, ingredients or flavors of an existing product category” (p. 228). In this case, we already have an established spa that offers similar services, but this new option will bring additional features and benefits to our customers when looking for a therapy.