An organization like Bean Here is like none other. Bean Here is not your
typical location to grab a cup of coffee and be on the go. Bean Here is more of a
destination to arrive at. We prefer to title our “coffee brewers” as Artists. They are
brewing a cup of finely crafted ingridients. At Bean Here we all strive towards
greatness. Through our relations with our fellow humans we can assemble an
amazing team. Bean Here possess a unique style and approach. We value “culture”
in everything we do. Through critical applications we have been able to include a
variation of jaw dropping wonders. The power we possess works in our favor to
have an influence on our society.
Bean Here is …show more content…
Being productive
with providing positive energy and active engagement we shall reach organizational
goals.
Branding
In order for us to become a hit sensation we must brand our selves in order to
maximize our growth. At Bean Here we must represent an environment that entices
our customers to indulge. Not to be spendthrift. We want to brand and encompass
everything we do as one. Not only our coffee brews and our delicious menu items,
but also everything we have to offer. Ranging from our nightly events to our weekly
changes. We are a business coming up in the 21st century. We are in a region that is
spiraling upwards and sprawling with growth and opportunity. We want to
differentiate ourselves from the others. We want to become iconic and everlasting.
Whoever has experienced a few minutes of time with us will be sure to come back
with a party of multiple more. And this is how things begin to spread. Through our
influential messages, and creative atmosphere, things that our clients enjoy will our
name become eternal. Through our branding initiative we want to create a type of
identity that represents reality. We want consumers to understand and …show more content…
Keep in mind we want to run a successful organization, create a
structure that implements our beliefs, we want to piece together a productive staff
that have full knowledge our mission statement, and understand it completely.
Through a brand extension will we be able to move further up the food chain. When
we have substantial following, customers will buy into our brand. Which will further
help our efforts in going global. Rather than being able to sell our products, we want
to sell our initiatives and brand values. W
When people in Philadelphia come into Bean Here they will take in everything we
have put into play to run such a magnificent shop. They will be greeted by our
values, beliefs, and hospitality and understand what it is we are here to do. In order
to win our market, we must win a share of people’s mind (Mumby 290). Not only do
we want to sell our products to our customers on a sales level relationship, we want
to build a relationship management with our clients. Along with selling our
commodities to our clients, we want to form a long- term relationship. We will rely
on our organizational branding to reflect our product