There is one factor consistently highlighted in industry forecasts: the impact of the Millennial generation on how we do business. Healthcare is no exception.
Born between the early 1980s and 2000, they are comprised of more than 80 million of the youngest, most diverse adults in the nation. They are now the most populous demographic in American history. As digital natives, they are the most connected of generations, using the digital technology, social media and the internet to find providers that meet their needs and preferences, and to stay informed throughout the process. The sheer size of the generation make them significant influencers of the market through their own buying power, but their power also lies the dynamism in which they find and share information, influencing peers and businesses in new and unexpected ways.
Having coming to age in a time of rapid change, Millennials’ preferences and expectations are unlike any generation before, leaving many providers uncertain how to best attract and care for them. However, believing the popular stereotypes that Millennials are disloyal, apathetic and disengaged can be a costly misassumption for organizations that neglect to learn how to attract and engage this massively influential …show more content…
Having grown up in the height of the information age, they look to technology to make life easier and bring family and friends closer together. So much so, their use of technology is a key differential in their identities from other generations - what Pew Research calls “technological exceptionalism.” “Millennials have come of age in the era of the quantified self,” wrote Time magazine, “recording their daily steps on FitBit, their whereabouts every hour of every day on PlaceMe and their genetic data on 23 and Me. Seventy percent of them check their phones every hour” and 81 percent are on
Born between the early 1980s and 2000, they are comprised of more than 80 million of the youngest, most diverse adults in the nation. They are now the most populous demographic in American history. As digital natives, they are the most connected of generations, using the digital technology, social media and the internet to find providers that meet their needs and preferences, and to stay informed throughout the process. The sheer size of the generation make them significant influencers of the market through their own buying power, but their power also lies the dynamism in which they find and share information, influencing peers and businesses in new and unexpected ways.
Having coming to age in a time of rapid change, Millennials’ preferences and expectations are unlike any generation before, leaving many providers uncertain how to best attract and care for them. However, believing the popular stereotypes that Millennials are disloyal, apathetic and disengaged can be a costly misassumption for organizations that neglect to learn how to attract and engage this massively influential …show more content…
Having grown up in the height of the information age, they look to technology to make life easier and bring family and friends closer together. So much so, their use of technology is a key differential in their identities from other generations - what Pew Research calls “technological exceptionalism.” “Millennials have come of age in the era of the quantified self,” wrote Time magazine, “recording their daily steps on FitBit, their whereabouts every hour of every day on PlaceMe and their genetic data on 23 and Me. Seventy percent of them check their phones every hour” and 81 percent are on