Essay about Impact Of Advertising On The Media

792 Words Dec 16th, 2015 4 Pages
5. For the longest time, advertising has been the backbone of mass media. However, we live in an age where a lot of people, particularly the younger generation, find advertisements to be a nuisance. It is evident with the development of DVR’s for the purpose of fast-forwarding through commercials and the creation of ad-blocking software. I think that in ten years, if society continues to use ad blocking technology in mass media, there will be an economic impact. By economic impact, I mean fees or price increases in products and services we use. Social media services will also take advantage of the fact that people do not want to see advertisements by offering certain monthly memberships that block advertisements in their social media applications. However, I do not think there will be an overall significant reduction in the number of advertisements we see, unless of course, an individual is willing to pay to block this type of content in their media consumption.
For example, anybody that has ever been on YouTube during the last few years has probability noticed an increase of advertisements that play before their video begins. Fortunately for some people, these advertisements can sometimes be skipped after a few seconds. However, there are also videos on YouTube that contain some advertisements that can not be skipped before proceeding with the video unless an individual has a “YouTube Red” membership. For this ad-free video viewing membership, an individual pays $9.99 per…

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