User generated media takes place on digital society which is basically difficult to control compared with traditional media, thus any companies and marketer have to deal with the digital space as ad-space by collaborating with participants. In digital space, a lot of audience make or create videos, blogs and any contents which is meant if brands are recognized as fascinating, people enable to use the brand identity for the contents. In addition, Kalle Lasn (Adbusters) also mentions in the chapter is that a lot of contents are created by users, so he doesn’t care about it is even apparently advertising. I understand that the border between non-advertising contents and advertising are incorporated into same place in the digital platform. Web2.0 has change consumption of advertising compared with traditional …show more content…
Recently, in my opinion, some audience create great content without advertising, which I mean its content become valuable content and enable to earn benefit by its contents, as well as it become competitor on the digital society against business companies. Because consumption of time in digital space is limited for people to consume. Of course I know, the author describe about how to engage with audience in digital advertising culture, therefore, most of the view are balanced well, it is not big problem though, I feel it is one of the weakness point.
On the other hand, throughout the chapter, I am able to understand the key points of digital advertising culture, because the chapter describe any aspects of digital advertising culture not only positive possibility but also negative prediction by example, as well as illustrate what happens with digital in the future. One of example is that tracing our activity by correcting date by using a wearable device.
Most interesting thing for me is that using techno-power for advertising is not a new idea, however, digital advertising has been changed from web2.0. In Web2.0, advertising often tend to be out of control, however, if marketer handle it well, the result might be more successful and to enhance an engagement with