There are two companies that come to mind when it comes to identifiable messages to the market. Dove soap would be my first example. Their message since the beginning in 1957 has been to provide a new clean and leaving the skin moisturized in the process. As time went by and social issues emerged, Dove made it a point to stand for "real women" and be a force in the movement to raise the self esteem of their customers, men and women alike. Thier marketing strategy does differ when it comes to gender but the message stays the same. So even though they may market the message differently, the message stays the same. Another example of a company that is visible in the market is Victoria's Secret. Their message is definitely consistent. They have
