Humor And Its Positive Effect On Advertising Essay

1257 Words Nov 25th, 2015 null Page
Humor has been around for as long as there has been humanity. In advertising, it has been used for generations to attract people from all walks of life. Humor is universal and therefore its positive result in advertising goes beyond the short term, it has a lasting effect. Yet its success over the long term is compelling.
In fact, humor is one of the few tools that businesses can use in their advertisements to get a result that goes beyond their expectations. Its effect goes beyond the short term. The fact is that it builds strong brands’ names. Brands are intangibles assets that differentiate companies, and humor is commonly associated with increasing product awareness, thus increasing brand recognition and association. Humor makes the viewer feel good about the advertisement and these positive feelings create profound brand recognition (Khan 22). Humor charms to human emotion as the entertaining message stands to stimulate brand engagement. Humorous advertisement has a strong objective of brand building. It increases the brand value. Brand objective is to be recognized by the customers and thus the great way to achieve this objective is to a way that can catch most people into the company. Brand is the representation of the company, and its life goes beyond the short term. Companies change their products over the time, but almost no company changes its brand, because it is the representation of the company. In sum, to build brands is to build a future for companies…

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