Humor And Its Effect On Advertising Essay

1269 Words Dec 1st, 2015 6 Pages
Humour has been around for as long as there has been humanity. In advertising, it has been used for generations to attract people from all walks of life. Humour is universal; therefore, companies should use humorous advertising as it has a positive result that goes beyond the short term. It has an ongoing effect, yet its success over the long term is compelling.
In fact, humour is one of the few tools that businesses can use in their advertisements to get a result that goes beyond their expectations. Its effect goes beyond the short term due to the fact is that it builds strong brands’ names. Brands are intangibles assets that differentiate companies, and humour is commonly associated with increasing product awareness. Humour makes the viewer feel good about the advertisement and these positive feelings create profound brand recognition (Khan 22). It charms human emotions as the entertaining message stands to stimulate brand engagement. Humorous advertisement has a strong purpose of brand building. It increases the brand value. Companies’ goals are to be recognized by the customers, and a great way to achieve these goals is to use a method that can bring people into their brands. Brand is the representation of the company, and its life goes beyond the short term. Companies change their products over the time, but almost no company changes its brand, because it is the representation of the company. Therefore, to build brands is to build a bright future for all companies…

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