1/ Is hubspot serving the right set of customers? Given its position as a start-up company, should it widen its focus to serve any customers that comes its way? Or should they narrow their market and focus solely on Owner Ollies or Marketers Marys?
Brian Halligan and Dhaarmesh founded HubSpot in 2016 at the Massachusetts Institute of Techbology (MIT). When they started their revenue was $255,000 rising up 3 years later with $15.6 million. They were more than just a software company, they were the start up of inbound marketing and had to convince the customer that this new way of doing marketing would work out. Thinking about accelerate their revenue, they were grappling with few issues: they faced diverse pool of customers, but they would need …show more content…
The product was more than just a software, It was a system of tools and training (Halligan). After 2008, the final product has changed to Hubspot Owner and Hubspot Marketers, and the cost has changed as well. For Owners the cost to acquire this type of customer was around $1000 and for Marketers was around $5000, because their tools were more sophisticated, they were interested in evaluating their result, justifying their investment, data, social media, visit alerts, close loop marketing reports.
It is a very low cost for all the tools and training they provide. The SaaS monthly pricing model provide a reliable income for Hubspot, the initial burst of value from the software and then cancelling it (Halligan). Would not be more profitable to increase the cost monthly or locking the customer for a longer term, and training them to invest more time in the software, because they would have a better result. Or, another option, making the tool less easy, so they would need to stay longer with the hubspot consultant because of the challenge.
3/Are Halligan and Shah too stubborn by not doing outbound
Brian Halligan and Dhaarmesh founded HubSpot in 2016 at the Massachusetts Institute of Techbology (MIT). When they started their revenue was $255,000 rising up 3 years later with $15.6 million. They were more than just a software company, they were the start up of inbound marketing and had to convince the customer that this new way of doing marketing would work out. Thinking about accelerate their revenue, they were grappling with few issues: they faced diverse pool of customers, but they would need …show more content…
The product was more than just a software, It was a system of tools and training (Halligan). After 2008, the final product has changed to Hubspot Owner and Hubspot Marketers, and the cost has changed as well. For Owners the cost to acquire this type of customer was around $1000 and for Marketers was around $5000, because their tools were more sophisticated, they were interested in evaluating their result, justifying their investment, data, social media, visit alerts, close loop marketing reports.
It is a very low cost for all the tools and training they provide. The SaaS monthly pricing model provide a reliable income for Hubspot, the initial burst of value from the software and then cancelling it (Halligan). Would not be more profitable to increase the cost monthly or locking the customer for a longer term, and training them to invest more time in the software, because they would have a better result. Or, another option, making the tool less easy, so they would need to stay longer with the hubspot consultant because of the challenge.
3/Are Halligan and Shah too stubborn by not doing outbound