Intuit Case Study Summary

1572 Words 7 Pages
Background Intuit was created by Scott Cook who wished to develop software that managed finances and taxes of individuals and small businesses. In 1984, the first financial program debuted- Quicken. With continuous feedback from customers, QuickBooks was established in 1992 following the releases of other types of software. The 1990s was the beginning of Intuit’s attempt to develop a user contribution system. As the years progressed, Paul Coletta, senior experience manager and Floyd Morgan, principal software engineer, formulated an idea to ensure that Intuit was more social. With continued innovation and focus on the customer, Intuit continued to grow exponentially.
External and Internal Analysis There are various external factors that contribute to Inuit’s daily operations. Intuit adheres to intense competitors such as Microsoft, Oracle, IBM and Sage Software. The four companies mentioned are all well-known software based companies. When developing new products, Intuit must ensure that they are superior and more efficient than their
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The owner of Intuit, Scott Cook, is definitely affected due the profits and reputation of the company. Intuit can lose a significant amount of revenue if this problem is not resolved to the standards of consumer tastes and easy accessibility. If the product is considered subpar- not meeting customer expectations, that will cause customers to tell others about the product’s difficulty, leading to a decrease in profitability as well as reputation. The shareholders who own portions of Intuit are also affected by the profitability of the company, which will affect their expected returns. Customers are the main group of people affected due to the quality of the product offered. Customers are the individuals utilizing the product; therefore if their needs are not met they will be unsatisfied with the product, and less inclined to purchase the software

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