How The Advertising Industry Has Changed Over The Last 50 Years

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In this essay I will be talking about I will be talking about how the advertising industry has changed over the last 50 years. But I will first introduce two key concepts which will be mentioned in this essay. The first key concept which I will introduce is representation. Representation is when something or someone is shown in a specific way. The second key concept is stereotyping. Stereotyping is when someone or something is labelled on their: beliefs, actions and looks. To show how the advertising industry has changed I will be using four adverts with a decade difference which will allow me to show the different representations and stereotypes. For example the adverts which I will be using to show how the advertising industry has changed are: the Kellogg’s pep vitamins print advert (1930), the Kenwood chef print advert (1961) and the coco cola “pilot” print advert (1941). The last advert which I will be using is an advert which will represent modern adverts. This advert is the adidas nothing is impossible.

The first advert which I will use to represent the 1930s will be the Kellogg’s pep print advert. In this advert a male actor is behind his wife and is holding her like a procession. The wife in this advert is looking up to her husband, while wearing an apron and a stereotypical house wives clothes. While her husband is next and says that “the harder a wife works, the cuter she looks! Under that to that there is a cartoon image of her husband grabbing her and says…

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