If you see the GNI of India that has been increasing in the last three years plus its population that represents a great market for any global company it seems obvious why McDonalds wants to make business here but it did not start recently, McDonalds bet for India in 1994 according to the article. Even after almost 20 years, India now represents only a small portion of global sales and revenues of McDonalds, its future is what makes it a great market opportunity. India is an emerging market, and the usual problems with emerging markets such as Brazil or Indonesia are demographic, technological, political, or cultural environment. Policy uncertainty, corruption, bureaucracy, and bad infrastructure keep away big companies that are not willing to take on risk. Global companies want an immediate return on investment and countries like India don’t fit into this
If you see the GNI of India that has been increasing in the last three years plus its population that represents a great market for any global company it seems obvious why McDonalds wants to make business here but it did not start recently, McDonalds bet for India in 1994 according to the article. Even after almost 20 years, India now represents only a small portion of global sales and revenues of McDonalds, its future is what makes it a great market opportunity. India is an emerging market, and the usual problems with emerging markets such as Brazil or Indonesia are demographic, technological, political, or cultural environment. Policy uncertainty, corruption, bureaucracy, and bad infrastructure keep away big companies that are not willing to take on risk. Global companies want an immediate return on investment and countries like India don’t fit into this